The Layer AWS Can Absorb
The institutional move is not that AWS built another agent feature; it is that AWS renamed coordination as account governance. A registry tied to Bedrock AgentCore makes approval, reuse, and lifecycle tracking feel like ordinary cloud hygiene, reinforced by coverage describing AWS as offering centralized visibility, ownership, and control through a managed service for agent fleets. Startups that sell orchestration as a separate control plane now have to prove they govern behavior AWS cannot see from the infrastructure layer.